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Give a man a fish....

12th September 2018

A while ago, small business owners were surveyed and asked what they most wanted from their accountant. The most commonly used word was ‘proactive.’
Not long after this, every accountant’s website started describing themselves as proactive, knowing it was what their target audience wanted to see. But that’s just the copy on the website. What should you expect from your accountant, over and above the basics, for them to deserve to describe themselves as proactive?

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