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The 80/20 Rule to Focus on Your Best Customers

1st February 2021

Have you heard of the 80/20 rule? Also known as the Pareto Principle, the 80/20 rule states that 20% of your activities generate 80% of your results. Let's take a look at how we can apply this rule with our customers and income...

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What’s Your Value Proposition?

15th February 2021

In the business world it’s almost unheard of not to have any competitors, which is why it’s so important to know why and how you’re different from other businesses. Done correctly, an effective value proposition can give you a huge advantage over your competitors. Let's have a look at how you can make sure your customers know you offer what they need...

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